I’ve only heard of this company very recently. In essence, Zeex (sister company Zeek) is able to load your crypto into a giftcard for practical use at a store.
What an easy entry to the “giftcard market” for Electroneum!
That’s my thought so far at least, I’m still looking into it.
Check it out:
https://globalcoinreport.com/zeex-multiple-new-partnerships/