It’s now been a week since the ETN team first touched down in Molweni. Situated to the east of South Africa, Molweni is a small town just outside of Durban that caters to a population of just over 4,500 people. Chosen as an ideal location to raise awareness from Electroneum and to learn from our initial experiences, the ETN team in South Africa have been working tirelessly over the last week, demonstrating the benefits of ETN to several vendors and informal traders.
For those of you active on social media, you will have seen daily coverage of the team’s activities, including our very own Nigel Pooley! We created an Official Facebook Group to house all of the amazing photos and videos that are sent over by the team. You’ll even see some of the great ETN merchandise we’re producing out there for vendors, including tees, hats, stickers, and posters. Be sure to head over there and support their efforts!
This week’s activities in Molweni marks the beginning of this great adventure. We’re starting small and applying all the incredible feedback we’re getting from people on the ground. We still have a great deal to work on, but these are the necessary strides companies like us have to take in order to perfect the offering and ensure viral growth takes place effectively.
Whilst we find our feet over the coming weeks, we will remain mostly in and around Durban. As we become more established across these areas, we will move across the rest of South Africa. Now, this doesn’t mean we’re not focussed on other regions of the world … there is more on this to come later in the year. South Africa is the first step in this great adventure!
I would like to also take this opportunity to address the M1 smartphone! Some of you may have noticed the M1 appeared fleetingly on Amazon UK. Without publicly announcing the listing, the M1 sold out in a matter of days! We’re pleased to say another batch is on it’s way! This time, the M1 will be sold across Amazon’s Pan-European network, which includes; the UK, Germany, Spain, France, and Italy. Once available they’re available we’ll make an official announcement. Other countries will follow in time as fulfillment options are agreed.
But what about South Africa, you ask? We have a large batch of M1 phones ready for South Africa. We are awaiting approval from ICASA to import the phones into South Africa, which we hope to receive in the coming weeks. As soon as the approval comes through, the M1 will be available across a select number of vendors to start with, then roll out to a greater number of vendors thereafter. As soon as the M1 is approved and available for purchase, we will notify you via social media.
I wish to offer a huge thank you to everyone supporting us from afar! The team and I are hugely grateful for your incredible comments and well-wishes.
All the best!