They’ll get this. Remember, this is just simple A/B testing to see which imagery sticks, and which doesn’t. That’s why all the text is the same. From there, they will refine the text, using various summaries and whatnot, to do A/B testing on the text. And so on. Marketing is an evolution; to really be great at it, you’re constantly changing the message, grabbing people seeing it for the first time at a higher rate, as well as convincing those that it didn’t have an effect on previously.
Remember, marketing is something Richard is great at. We’re in good hands.