While the Electroneum name is interesting, I think an easily pronounceable name vs an interesting name is a debate the company needs to have. In Asia I think people, especially older generation will have difficult time with the L’s and R’s in the name.
I would probably keep Electroneum as the name for the Ecosystem. I would name the currency something short like ETN. Etn coin or credit. If I were to further simplify it to E credits/ coin would be compelling as well. I think linking the simple name to the original Electroneum brand/ecosystem is good enough balance.
For the love of God please don’t name the coin after Richard —> Electards. It reminds me of “betard”(minus b and add r). No offense to the original person who came up with the name. Just my personal opinion.