I work at a University producing marketing and educational media. I also design online courses and support staff with new learning technologies. I get a coffee from our cafeteria every day and think about how incredible it would be to get the uni to integrate ETN into their POS systems across the whole campus.
The potential opportunity for the University and general Higher Education sector is MASSIVE! There are around 25 thousand students at my uni who pay for food and drinks every day. They would be such an excellent demographic to tap into because they have the potential to spread Electroneum across the campus like wildfire. In fact, other than the unbanked in developing countries is there a better demographic in the west than 18-21-year-old students?? They’re generally the early adopters of tech and disseminate what they’ve learned to their younger or older siblings and parents.
Now this might be a little far-fetched, but if my University had the opportunity to make insane profits from accepting ETN across all their campus cafeterias and student union bars, there’s no reason they couldn’t use those profits to help offset the cost of tuition fees or provide discounted accommodation in halls of residence or free bus rides across the city or free access to the uni gyms etc.
This kind of marketing could really give a University a competitive edge for student recruitment, especially as uni’s are all fighting to increase their intake numbers since the Brexit vote. Some young people decide not to go to university because of the 30K debt they’ll accrue before they even start their working life. Now imagine if Electroneum could mitigate that student debt?! That’d be revolutionary!
When I was a student I had a ‘Yellow Card’ which got me £1 beers at a partiuclar pub on Tuesday. It was always completely rammed that night. Imagine if the other pubs, bars, and clubs across the campus started accepting Electroneum for entrance and offered cheap beers and food. It would be huge! Because of KYC, Students wouldn’t need to carry their Passports for ID which is often the case because many of them don’t have driving licenses and the bars/clubs would have a digital record of all the entrants. I don’t doubt this would quickly spread across to other pubs, shops, and restaurants in the city that would want to capitalize on the opportunity.
A strategic partnership with (NUS), the National Union of Students could be a very good idea, they offer discounts on a whole range of products and services and they are partners with (ISIC) which are international student Identity cards accepted as proof of student status in 130 countries.
I would love to talk to our Dean about accepting Electroneum payments at the Business School’s cafeteria and then roll it out across the whole campus. What a fantastic PR opportunity! Other than the enthusiasm I have for the success of ETN, what information can the Electroenum team give me and other like-minded enthusiasts to influence those who can make these kinds of decisions? I’d want to be absolutely confident I could answer any and all questions before I’d attempt to sell the idea.
Lastly, I know Richard is incredibly busy but I wonder if he’d consider being a guest speaker at one of our Business School’s Hot Topics events next year? What do you think @ETNCEO ? Our audiences is made up local business owners, business students, staff and anyone in the local community.