My opinion is that the situation define what they should do.
ICO area = Get investors that believe in the projekt
ICO-product development/testing = minimal exposure to protect the intelekt of the company
Development/testing- Launch of the working platform = where we are right now
Launch of the working platform- Growth = Near future
Electroneum needs to balance their communication and information based on the situation and time the company are at. I expect ETN are about to push the button and we are about to be surprised, Waiting have never felt so hard as it is right now. I feel like a little boy that got his first penny and are running as fast as i can to the candy shop but they haven’t opened yet.
The CEO in ETN say they wants to be one of the biggest runner of the UK economy and that is not a smal aim. I believe next month is the month we see the start of what’s coming and reality of our dreams seems closer than ever before, and that is just the start. FOMO will be the trend for the rest of the year and the next one. Everybody that is in this forum now are about to be shocked in a business way, and that means it takes more then one month to get 1 ETN to be 1$ but the numbers will be more green than read.
My conclusion is that the time and situation we are at, ETN is only dropping little drops of information for the buildup to the next phase. And the next phase is launch and growth.