How come there's no push to get on coinbase

For good and for bad.

Why has there been no public effort to be listed on coinbase?

Coinbase would help us reach more people no?

Richard has stated US exchange listings (including Coinbase) are in the works in conjunction to the US legal memo of opinion which will give them legal security to do so. He has mentioned this in a couple more recent videos/interviews. Whether that will happen is still in question, but there is most certainly a push to do so.

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