Electroneum has some exciting news. In the next couple of weeks. Electroneum and AnyTask will be intensely promoted via a three-part series to be aired on live TV on Bloomberg, Fox Business, and KRON. The combined audience Electroneum will reach across the three shows is estimated at over 200 million.
There are great promotional plans to ensure the three-network TV series is a huge success. Plans are to globally announce it through three press releases, one before each show to create a higher expectation, draw more viewers, and have a more significant impact.
Cox News will follow each part of the series and write an article they will widely distribute. And lastly, each part of the series will be also be uploaded to the Crypto Cake YouTube channel, which boasts 2 million subscribers.
The purpose of this campaign and others to follow is to create greater brand awareness and reach a broader community to expand our user base.
From the Marketing team
Marketing Manager Jonathan Marriott said we have a new CoinMarketCap comprehensive overview of the Electroneum project.
“The objective is to ensure anyone visiting the site has a better understanding of our achievements and goals. That will subsequently be rolled out to other sites,” Jonathan said.
He added that “we are also progressing with talks around the addition of new marketing campaigns where user growth is organic, which will run alongside our existing campaigns. That includes continued outreach to new YouTube influencers.”
Jonathan also said he is “setting out plans and documentation to move the Electroneum.com website to our web developer, to free up our developers to focus on the Electroneum app and third-party integrations.”
A pool of BETA testers around the world
The Head of Operations, Nick Cook, said the “app developers Costin Cristoi and Ben Whomsley are looking to build a small pool of ETN supporters who we can call on from time to time who would be interested in doing app BETA testing for us.”
He went on to say that they intend to get between five to ten persons per continent to help with BETA testings in the future. They will keep the community updated regarding where and how to sign up as testers.
A few words from the head of tech dev
Head of Tech Development Barry Last said his team is working on some app improvements, although he said these are still a few weeks away from being made available at app stores.
“The improvements include a better interface for how to use and earn ETN,” he added as a sneak preview to what’s to come. “Also, better information when refreshing your wallet balance.”
Exciting news regarding Ledger
Head of Blockchain Development Chris Harrison provided us with exciting news regarding the Ledger cold storage wallet.
" We have made sure that the Ledger application is compatible with the new Debian packages and so the Ledger team will be fine to review the project with the newest versions of Linux," he said.
Chris Harrison also announced that an issue with the MacOS binaries has now been resolved. He added that “we’re working on a minor blockchain build issue and will be rolling up this fix and the two other fixes into a minor release once solved.”
Lastly, he said, he is working closely with the instant crypto exchange we announced in our previous company update. “We are assisting them with some address validation queries as part of the onboarding process, and we are close to going live with them.”
Improving support for users
Head of Support Sam Warren said he is working intensely with his team to ensure they have the proper ongoing training to guarantee our millions of users get the best service possible. He said the effort is paying off significantly.
“Zendesk AnyTask tickets have been reduced massively due to our ongoing training and amazing work from the Magellan Team in the Philippines.”
Sam also said, “we’ve been able to clear all the oldest tickets we had and this has freed up space to create new KPI’s with the team,” he explained. “For example, seven-day turnaround on tickets, and discuss ideas to work toward our ideal turnaround time of 24 hours per ticket!”
Electroneum continues to demonstrate that the community is their top priority by continuously making improvements in all areas. And with new, more exciting marketing campaigns on the horizon, we can expect more growth than we are already experiencing.