I personally feels that we quickly need to bring in more developers for Blockchain and backend development. Marketing should not be limited to Richards.
Support team availability needs to be bring in practice for 24*7. To check and resolve technical and transactional queries.
Much required to get the believe of customer with. Better experience for mass adoption. Speed, technology and customer experience will play an important role.
Because there will be enough competition, need to cover/acquire all market to cement Our place.