“Every click on a ad banner thats not ETN is a missed opportunity. This is a mass adoption coin. Electroneum should be plastered on billboards and walls and websites everyware…”
In general, that’s true, however in this instance its not so simple. Nothing will lose a customers interest faster than getting something and not being able to use it.
The core of virility is momentum. Advertising now would do more harm than good, as once a user loses interest in a product or service, its VERY difficult to get that interest back.
Remember, this project is here to attract the 99% mass market, not the 1% of speculative investors looking to make a short term profit on a coin.
The team are building an actual Eco system, with ETN at its centre. For that, they need to get people using Electroneum…which will only happen once they have something to use it on (instant payment system, commercial partnerships live etc etc).
Once you have users, you gain more commercial interest who want to attract those users… which in turn attracts more customers. That causes a fluidity in the eco system that will spread and push outwards as more and more people get involved.
Its at that point that we will likely see interest from investors in this current crypto space…that’s when they will realise that being on exchanges, or having impressive conceptual white papers full of niche tech uses is NOT the way to get crypto mass adopted.
Timing is important when it comes to marketing, have a look at some of the key team members and their experience/ commercial background. For me personally, i’m very comfortable with trusting in their judgement when it comes to running a campaign of this nature.